Environmental responsibility

Our Environmental Responsibility

In a world becoming increasingly aware of the importance of protecting our planet, we value doing the right thing for our environment and customers and strive to minimise our environmental footprint.

Through all stages of production we operate in an ethical manner. From choosing and sourcing fabrics, through designing and making garments, to delivering our products to you we consider and evaluate the impact of our choices.

We are committed to changing the way clothes are made. All of our garments are designed and individually sewn at our Cotswold HQ. Making clothes and accessories on demand in this way means we have less fabric wastage, do not produce stock surplus to demand, and have a much shorter transport network. By combining performance functionality with the customisation of fit, style and features we hope that our garments will quickly become favourites for years to come.

Our fabrics

We carefully select our fabrics, using natural and sustainable fibres wherever possible. As well as the environmental benefits of using more sustainable materials, we love the many benefits that plant based and natural fibres can provide for the wearer of our garments such as thermoregulation, antibacterial and wicking properties.

Lyocell blend

Our lyocell blend fabric combines the exceptional properties of 70% lyocell generated from sustainably grown trees, with the added durability and resilience of 30% synthetic fibres, which we found to be necessary for the longevity of high impact MTB wear.

Lyocell fibres are classified as a third generation cellulosic (plant based) fibre derived from wood pulp. It is produced from trees grown in sustainable plantations on areas unsuitable for agricultural use. The ‘closed loop’ manufacturing process recycles almost 100% of the solvents used back into the system making it an excellent environmentally friendly option. This process has earnt it the European Union’s “European Award for the Environment”.


Alpaca and wool are sustainable and renewable natural resources that have been used for thousands of years.

Alpaca fibre comes from the fleece of the alpaca, bred mainly in the Peruvian highlands where they are suited to the harsh mountainous environment. The farming of alpacas is considered a safe and environmentally friendly process; they require little water and food to thrive, have soft padded hooves that don’t damage the soils and produce more fleece per year then other animals which is removed without causing harm. Alpaca fibre is considered one of the world’s most renowned sustainable fibres and has natural properties outperforming many other materials. 

The alpaca/wool blend yarn used for our hand-knits is composed of 65% wool and 35% superfine alpaca which are untreated prior to the dyeing process – 100% natural and 100% biodegradable! The fibres provide warmth, weather protection and breathability making them ideal for warm winter-wear. Supporting the production of this yarn also supports indigenous Peruvian communities, often living under the poverty line.